Areas of expertise
SEO & WeB COPY (Writing)
A web presence is a must, and every web presence requires words. But what are the right words to use? Can your content rank higher in search engines based on keyword choice alone? With nearly a decade of developing SEO-focused digital content to her credit, Jenna will help you take your web copy from good to great.
WHITEPAPERS (Writing)
Whether you need to explain a complicated process or want to show off new partnerships, products, or ideas, whitepapers can help your topic reach a wider audience. With numerous whitepapers under her belt, Jenna knows when to write candidly about a brand and when to let the topic speak for itself.
COPYEDITING (EDITING)
Jenna’s never met a comma she didn’t like — and she knows when they’re missing. The same is true for semicolons and a whole host of other marks. More than just grammar and punctuation, however, Jenna is great at getting a read on how a piece should feel and flow, and correcting it if it’s not doing that in the best manner.
Infographic Copy (WRITING)
You’ve heard that a picture is worth a thousand words, but even pictures meant to illustrate topics and convey concepts require some verbiage. Designing an infographic and at a loss for where to start? Jenna has written the copy for dozens of them, and knows how to shepherd them through the design process, advocating for the words.
CASE STUDIES (Writing)
Show, don’t tell. The most convincing marketing — online, in person or in print — often comes from an illustration of an actual problem and the product that solved it. Jenna has years of experience managing every step of the case study process, from conducting interviews to finalizing the images and prose.
Content Strategy (STRATEGY)
From editorial calendars to event coverage, Jenna knows what kind of content will speak to what type of audience, and can navigate the ins and outs of how it should be phrased and published to capitalize on their attention. Don’t go it alone; let Jenna help you plan for a content strategy that’ll keep you one step ahead of your competitors.
BlOG POSTS (WRITING)
Blog posts are Jenna’s bread and butter — from personal blogs to academic to corporate and more, Jenna has been blogging for most of her life. Equally important, she has the marketing knowledge to understand what makes a compelling blog, whether that’s topic, audience, tone, voice, or SEO keywords.
EMAIL DRIPS (Writing)
Email is often overlooked, but might just be the secret ingredient your brand needs. Where else can you get instant communication with customers, clients, or donors? Don’t treat your emails as an after-thought; Jenna will write compelling copy and subject lines that make your brand stand out above the rest.
PITCHING (STRATEGY)
If content is published and no one’s there to read it, does it have an impact? Jenna has a background in pitching written work to media outlets, whether they be smaller blogs or the biggest news organizations. Make sure you’re getting the coverage you deserve for the content you’ve worked so hard to build.